Deon Pelser

Deon Pelser is a forward-thinking business operations leader with a wealth of experience spanning various sectors, including over 15 years in agriculture.

His diverse skill set includes contract negotiation, inventory management, supply chain and logistics coordination, client base expansion, and revenue growth, to name a few. These skills have been refined over years of practical experience and strategic decision-making, making him a valuable asset to our organisation as a co-founder.

Deon is a natural relationship builder, adaptable, and goal-oriented, with a focus on driving organisational transformation. Throughout his tenure in the agricultural sector, he has been pivotal in successfully launching and capturing market share for multiple sales and marketing divisions. This achievement not only showcases his leadership capabilities but also his ability to understand market dynamics and leverage opportunities for business growth.

In his role at Ag-Gain Fruit, Deon's responsibilities will include strategic planning, operational oversight, and ensuring the quality and profitability of the strawberry production.