Anita Pelser
Co-Founder & Owner
COO Ag-Gain Veg
With her resourceful, self-directed, and dynamic approach, Anita brings over 15 years of experience in the agricultural sector to our team.
Her expertise spans a wide range of areas, including procurement, inventory management, process improvements, and finance. She also has a deep understanding of plant nutrition and fertiliser requirements, as well as irrigation selections.
Anita has a profound passion for our venture into aeroponic and hydroponic greenhouse systems. Her enthusiasm and dedication are key drivers in our pursuit of innovative and sustainable farming practices.
In her role, Anita will oversee the business and financial operations of VertiGenix.
Her responsibilities will include strategic planning, financial management, and operational oversight. She will also play a crucial role in product development, ensuring that our lettuce and herb offerings meet the highest standards of quality and sustainability.
With her extensive experience and commitment to excellence, Anita is well-equipped to guide our operations towards success and growth.